I’ve been a Bank of America customer for a long time now. I’ve never had any problems with them, but I’ve never been particularly thrilled either. They are what they are. They’re a bank with ATMs on every corner. Works for me.
I’ve considered switching in recent years, not because of anything they’ve done to me as a customer, but because I didn’t agree with some of their moves as a corporation. If I owned stock, I would have sold it. As I didn’t, I was left considering taking my business elsewhere, but I’ve been lazy and their online banking is probably the best in the business.
Now, however, they’ve gone and done something truly stupid. They’ve been trying to brand the color red for some reason. I guess they figured brown worked so well for UPS, why not co-opt the color red? In an effort to do this, they’ve replaced the signs on their banking centers with ones with big red backgrounds and surrounded their ATMs with giant glowing red shells.
It looks so cheap and tawdry. I can’t help but look at the ATMs and think I can now get money and a blow job there. Have they never heard of the concept of the “red light district”? Who thought this was a good idea? I’m just waiting to walk by the bank and see a woman in her underwear looking bored in the window.
BofA is mildly evil. I say mildly because of two things- one, when I went through an identity theft issue, their fraud department was really awesome and helpful. two, they are a MAJOR part of the Bank on San Francisco program.
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