Prometheus Overkill?

Now, I'm just as excited as the next person about the forthcoming release of Prometheus, but I'm starting to get a little worried. Viral marketing is one thing, but this film seems to be over saturating itself a bit. This worries me. This movie doesn't really have to be trying this hard.

Mashable launched this the other day:



Exciting? Sure. Creepy and weird? Yeah. Necessary to get people to go see the movie? No. Either this movie is really about androids and not xenomorphs and they're trying to set us up for that so as not to be disappointed, or maybe they're trying to throw us off the scent. Or maybe they realize they've got a stinker and they're push the crap out of it. If we start getting John Carter-like bus-boards and TV ads, we'll know we're in trouble.